FEMINA KIDS is a lifestyle baby magazine for the new millennium.
Its target market is women in LSM. A group aged 25 to 40. Most importantly, it is aimed at mothers who have careers.

FEMINA KIDS offers an up market, intelligent editorial environment with a stylish layout.
 
The editors mix encompasses articles on pregnancy and birth, relationships, how the baby fits to the working mothers life, fashion for mother and baby, decor, food, beauty, health arid contemporary issues related to babies and general lifestyle.

An informative directory of services offers the working mother a network of useful contacts.