The Shape reader is young, confident, educated, inquisitive, motivated and lives life to the full. She is career-driven, energetic and enthusiastic, but strives to achieve balance and overall wellness in all aspects of her life. She is aware that her emotional and spiritual well-being is as important as her physical health. She cares as much about looking good as feeling good.

At Shape we believe that life should be lived with passion, compassion and the energy and enthusiasm that is testimony to a strong body, healthy mind and happy spirit. We embrace adventure; we applaud that which inspires; and we strive for a balance between that which is energising and that which is encourages rest and relaxation. Through our mix of feel-good fashion and beauty, solidly researched health features and social and relationship issues, Shape's editorial empowers readers to take charge of every aspect of their lives.