The True Love woman has travelled. From the politically fired-up girls of the late 1970s, who fought on the streets and took the struggle home, to the State of Emergency women of the 1980s, who were activists, businesswomen, caregivers and home-makers, to the liberated, newly-empowered women of the 1990s, to the women of 2003, who encompass all these qualities and more, while celebrating their strength, their uniqueness and their options. Today we have more opportunities than ever before to find health, wealth, wisdom and happiness.

Thanks to readers' support, diverse and ever-relevant content, "cover-face-lifts" and the drive to be on the cutting edge of change, True Love's popularity has grown in leaps and bounds over the years. Today True Love is South Africa's leading women's magazine and one of the country's most widely read publications, with a readership of more than two million.