| Introducing EIMI: The new styling range from Wella Professionals
The new EIMI range from Wella Professionals is now available to purchase in South Africa.
Inspired by diverse cultures, eclectic styles and urban trends from across the world, the EIMI styling range invites you to share your personal style and unique identity. With 17 styling essentials to create the look that best represents your personality, EIMI encourages individuals to express themselves through a global language of individuality.
Through innovative product technology, the new EIMI range allows for ultimate styling and protection. Says Maria Castan, Global Scientific Communication Manager for Wella Professionals, “For the new EIMI range we have introduced breakthrough technology and improved the formulas for specific hair needs, whether it is for creating texture, volume, a smooth finish or adding shine.”
Containing the captivating floral fragrance, Al Fresco, the hairsprays allow you to spray, play and perfect while offering protection from UV, heat and humidity. The mousses in the range contain the Intelligent Care and Protect complex, making combing and detangling wet hair easier than ever, all whilst moisturising and adding shine.
Chris Stofberg, Managing Director of Modern Hair and Beauty says, “As the proud distributors of Wella Professionals in South Africa, we are excited to offer our diverse consumers a product range as unique as they are.”
Expressing individuality has never been as easy as with EIMI. Whether you’re looking for volume, a smooth finish, shine or texture, the EIMI range contains your must-have beauty essential.
Some of the products available in the range are:
Looking for a volume boost? Try:
~ Dry Me, dry shampoo that creates head-turning volume with a matte texture
~ Sugar Lift, rich flexible spray infused with sugar that provides lift, shine and texture
Looking for a smooth finish? Try:
~ Perfect Me, delicate lotion that adds shine, repairs, moisturises and controls static hair
~ Thermal Image, provides extra heat protection and a smooth finish, for styling with hot tools
Looking to enhance your shine? Try:
~ Glam Mist, a luminous shine spray to finish your glamorous style with dazzling shine
Looking to turn on the texture? Try:
~ Pearl Styler, to create strong and flexible hold and teasable texture with pearl gloss shine
~ Grip Cream, to create and manipulate distinctive styles
EIMI, new to the Wella Professionals portfolio, leads the way in the language of style. The language of individuality shouts loud and clear - visually verbalising your identity is the future. Speak style, speak EIMI.
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