Transform The Resistance of Damaged Hair with System Professional’s NEW Liquid Hair
As part of System Professional’s 40th anniversary which was celebrated last year, System Professional reintroduced and launched the ‘next generation’ of Liquid Hair, a previous best-seller.
When Liquid Hair was first launched it was known for its incredible repairing power and it has now been brought back using the latest scientific advances to provide an intensive, effective in-salon treatment product. The new formula rebuilds damaged hair for smoother, stronger, healthy-looking locks. It has been developed to repair and restructure the hair’s keratin structure which can become sensitised and fragile as a result of everyday life.
The Science of Transformation
The first step to transforming hair is to repair and rebuild the fibres which have become weak, resulting in breakage, split ends and a lack of shine.
Liquid Hair uses an exciting NEW Molecular Hair Restructurer formula to rebuild the hair’s protein structure which can become damaged by environmental and chemical factors – such as UV rays or bleaching.
The Molecular Hair Refiller technology contains essential amino acids and hydrolysed keratin to instantly rebuild the damaged hair fibre. It works by replenishing the essential amino acids in the hair’s keratin structure, filling the ‘gaps’ where damage has occurred for smoother, more manageable hair.
Liquid Hair also contains System Professional’s renowned RNP – Repair, Nourish, Protect – formula with repairing polymers to smooth the hair’s surface; nourishing ingredients such as panthenol for conditioning from within and the latest silicones to protect the surface of the hair from further environmental damage.
The latest edition of Liquid Hair represents the ‘next generation’ of transformative hair care, combining the latest scientific advances with the unparalleled know-how of System Professional’s experts.
The original Liquid Hair was a bestselling product in the System Professional line-up, and the company’s scientists have advanced the formula to create this new-and-improved hair replenishing treatment. The new, special edition packaging takes inspiration from original System Professional designs and combines it with a modern interpretation fitting for System Professional’s position as leaders in effective, scientific hair care.
Complete Transformative Care: The Liquid Hair In-salon Treatment
The NEW System Professional Liquid Hair Treatment has been designed to strengthen and repair damaged hair. An intensive fifteen minute treatment, the Liquid Hair Treatment reconstructs the hair – replenishing essential amino acids and rebuilds keratin to prevent breakage, whilst addressing any additional hair concerns that clients may have. It is part of a complete reinvention of the System Professional in-salon treatment menu to provide clients with even more options for effective, individualised care.
1. After a consultation to determine the clients’ specific needs, hairstylists are able to choose a complementing shampoo from the System Professional range to deeply cleanse the scalp. 2. The Liquid Hair Treatment is precisely applied to the hair. The ingredients refill and repair the damaged hair exactly where it is needed. The hair absorbs the exact amount of the treatment it needs and the rest is rinsed out, so it never overloads the hair. 3. The treatment ends with an application of Final Care leave-in products, tailored to suit the client’s main hair concerns.
All of the products used in this treatment, including Liquid Hair, are available for clients to buy so they can continue their personalised care regime at home for lasting benefits.
To find the nearest System Professional Salon for products and in-salon treatments, visit: www.modernhairbeauty.co.za Or call: 021 590 3700
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