Six new Instamatic shades from Wella Professionals
NEW Instamatic from Color Touch
by Wella Professionals
NEW Instamatic from Color Touch by Wella Professionals, a demi-permanent colour range to satisfy the style-savvy, is the latest in-salon fashion color – providing the epitome of trend-led results that are temporary and gentle - allowing fashionistas to experiment with their look.
The NEWMatte Gloss Service uses the six new Instamatic shades to achieve a diffused color finish with muted shine and guaranteed perfect professional results.
Change hair colours like you change fashion accessories! Like a colour filter, Matte Gloss delivers a diffused colour finish that varies according to the hair colour it’s applied on.
INSTAMATIC also offers new possibilities for colour correction: use Jaded Mint on hair that’s too red, Ocean Storm on hair that’s too orange and Muted Mauve on hair that’s too yellow.
Get a personal Instamatic color service which is tailored to your ndividual needs. The temporary colour means that you can experiment with your style on a regular basis and remain at the forefront of trends.
Instant Color
The range of shades has been inspired from the colours across the catwalks:
·Clear Dust for a subtle gloss finish
·Pink Dream for a pastel feminine blush
·Muted Mauve for a hint of violet colour
·Jaded Mint for a fresh hue
·Ocean Storm for a sultry haze
·Smokey Amethyst for a smouldering tonal effect
Wood, Wella Professionals’ Global Creative Director, Color commented, “We’ve seen some great on trend colors being used on celebs, the catwalk and now consumers can create the looks in salons.
The Instamatic palette is a collection of soft, diffused and muted tones and the Matte Gloss services enables colourists to unleash unlimited creativity.”
Instamatic Color Technology Instamatic by Color Touch contains new combination of dye molecules, as well as low ammonia and
peroxide concentrate that results in a light, subtle colour.
The combination and chosen development time results in a dusty and muted, diffused color finish.The color remains on the outer layer of the hair to give a dusty and powdery look.
Different finish effects can be achieved depending on the original hair color and the length of time that the product is left on the hair.
Maria Castan,Global Scientific Communication Manager for Wella Professionals said, “The combination of new color molecules and low ammonia formula creates a gentle, temporary color that beautifully fades. You will be able to update your look as often as you like.”
The Wella Professionals Instamatic by Color Touch, Matte Gloss service allows you to experiment with your creativity and try something new on a temporary basis.
The service is quick, easy and guarantees a sophisticated, professional salon experience.
‘New Instamatic our favourite colour choice! Temporary, fashion forward hair colour is one of the most talked about trends this year; from bold, bright beginnings evolving into soft, muted tones. Wella Professionals predicted this trend journey and has launched a demi-permanent colour range to satisfy the style-savvy. New Instamatic from Color Touch by Wella Professionals is the latest in-salon fashion colour – providing the epitome of trend-led results that are temporary and gentle – allowing fashionistas to experiment with their look. The new Matte Gloss Service uses the six new Instamatic shades to achieve a diffused colour finish with muted shine and guarantees perfect professional results.’ Celeb Styles, July 2015
Simply ask your stylist for more information. Or contact Modern Hair, the distributers of Wella in SA:
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