Wella and Nioxin take home FOUR wins at the 15th annual Stylist Choice Awards  ff The 15th annual behindthechair.com Stylist Choice Awards (SCA) was hosted on Sun, March 22, 2015 in Chicago & was a night of celebration for leading salon brands, Wella Professionals and Nioxin. Wella Professionals and Nioxin took home a total of four awards, including Favourite Fine/Thinning Hair Line, Favourite New Colour Line, Favourite Bleach Lightener and Favourite Overall Colour Company (Colour Performance, Colour Education).     Nioxin Top Artist Diane Stevens accepts award for Favourite Fine/Thinning Hair Line Vice President of Education for Wella Professionals, Fabio Sementilli accepts the award for Favourite New Colour Line for Wella Professionals Innosense. Wella Professionals wins  Favourite Bleach Lightener. Continuing on a winning streak for 14 consecutive years, Nioxin received the Stylist Choice Award for Favourite Fine/Thinning Hair Line. A range of quality hair care products with innovative skincare-inspired technology, Nioxin uses advanced technologies to deliver thicker, fuller, denser-looking hair. Having launched only 18 months ago, Wella Professionals Koleston Perfect Innosense was awarded the Stylist Choice Award for Favourite New Colour Line.  Koleston Perfect Innosense is the first ever professional hair colour brand formulated with ME+, a revolutionary new dye molecule which offers a reduced risk of developing allergy but with full colour performance. Available in 22 beautiful shades, Koleston Perfect Innosense leaves hair vibrant and full of vitality. For the fourteenth time in a row, Wella Professionals Blondor, a superior innovation that masters the spectrum of blondes up to the most demanding coolest tones, took home an award for Favourite Bleach Lightener. And last but certainly not least, Wella Professionals was awarded the Stylist Choice Award for Favourite Overall Colour Company (Colour Performance, Color Education). Wella Professionals wins Favourite Overall Colour Company. The event proved to be an unforgettable experience for the more than 3,000 attendees and VIP guests. The night featured an impressive roster of crowd favourites and industry celebrities—many of whom have served as award and artistic presenters throughout SCA’s 15-year history. The SCA is recognized by beauty industry professionals as the ultimate stamp of approval for professional products and services. The SCA event has become among the most important and most celebrated nights in the beauty industry. behindthechair.com is home to the world’s largest online community serving the salon industry. Every year products & companies are nominated for a variety of categories. behindthechair.com polls its membership to determine the winners of each category. Modern Hair distributes Nioxon & Wella in SA, for more information contact them: Tel: 021 590 3700 www.modernhairbeauty.co.za