Packaging now clearly highlights product benefits, attributes, and key ingredients. Other distinguishable changes include an updated brand logo and a new, refreshing citrus fragrance, but the tingling sensation of the ‘feel-it formula’ remains.
Natural ingredients have become increasingly important to the Dr. Miracle’s consumer and the brand’s products have now been reformulated to include vitamins and natural ingredients, including Shea Butter, Aloe, Coconut, Jojoba, and Olive oils that are known to condition nourish and strengthen hair.
Dr. Miracle’s have also expanded their brand offering, with the following seven products:
Acai Thermal Protection Styler – Formulated to protect hair from intense heat styling, the Dr. Miracle’s Thermal Protection Styler is rich in Acai Berry extract for added moisture and lustrous shine.
Daily Moisturising Lotion – Enhanced with a blend of Jojoba and Coconut oils, the Daily Moisturising Lotion is ideal for keeping your hair strong, soft and manageable.
Conditioning Shampoo – A nutrient-rich Conditioning Shampoo blended with Olive and Jojoba oils that leave your hair strong, healthy and soft to the touch.
Leave in Conditioner – Enriched with a blend of Vitamins A, C and E this Leave in Conditioner helps to strengthen your hair for soft, manageable, shiny and bouncy locks. Perfect to apply before roller setting or for maintaining a gorgeous ‘wet-&-go’ look.
Deep Conditioner – Blended with Jojoba oil and Vitamins A & E, this Deep Conditioner revitalises your hair’s natural health, putting an end to breakage and dry scalp.
No-Lye Relaxer – Reformulated with three times more conditioning agents, this No-Lye Rexlaxer is made with essential proteins to help prevent breakage and strengthen your hair while straightening. Essential Vitamins A and E are added to the formula to promote healthy hair growth, resulting in beautiful, relaxed hair.
Oil Sheen Spray – Formulated to deliver a light mist of shine with each use for radiant shine. Contains a blend of Shea Butter and Aloe to condition and soften hair while adding shine to any style.
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